My name is Ella Power, a final-year Product Design student focused on behaviour-led and experience-driven design. My work explores how physical interactions can create stronger, connected communities in an increasingly digital world. I am interested in social and regenerative design, creating products and systems that give back more than they take, environmentally and socially. My work encourages real-world engagement, shared experiences, and meaningful human connection. Rather than adding more technology, I aim to reframe how it is used, designing intuitive interactions that bring people together rather than pull them apart.
My approach is grounded in observation, prototyping, and real-world testing, ensuring outcomes are shaped by genuine human behaviour rather than assumption. I design with people, not just for them, and believe thoughtful design can shape how we interact with each other and the environments around us. I design to challenge what we call normal - and to create something better.
Spin: A Social Catalyst for Fast-Food Spaces
Spin is an interactive tabletop device designed to encourage real-world social connection within fast-food environments. Developed through extensive behavioural research, observation, and live prototyping, the project explores how subtle shared interactions can reduce social awkwardness and spark natural conversation among Generation Z users. Rather than competing with technology, Spin reframes how it is used - transforming the restaurant table into a shared social experience through light, touch, movement, and play. The product features a rotating illuminated dome with multiple interactive modes that encourage collaborative and open-ended engagement without requiring rules, competition, or screen removal.
The project combines experience-driven design with considerations of feasibility, durability, and serviceability for the quick-service restaurant industry. Spin represents an exploration into socially regenerative design - using physical interaction to create more engaging, memorable, and human-centered public spaces in an increasingly digital world.
